五年前, 我的會計看過我替自己生意撰寫的廣告稿後, 他問我:「寫稿前, 您喝了多少威士忌?」

2) 首句

3) 電郵主題

4) 網站首句

5) 電視廣告片頭....

b) "How to stop overwhelm before it stops you" (由舒壓專家發給有壓力的人士)

c) "Why almost every financial statement in family court may not disclose the full net worth of the opposing spouse" (由私家偵探發給辦離婚案的律師.)

「Imagine taking your winter vacation knowing you aren't spending a penny more than you have to - secure that you have a team of travel experts making sure every little detail of your vacation goes smoothly.  "Here's how you can have that vacation right now: Take advantage of an unusual promotion our company is doing. Let me explain.」

相當吸引吧!不是嗎?即使它不能刺激您, 也能刺激目標的對象, 這封信為旅行社帶來五百萬美元的收入!

以「Why almost every financial statement in family court may not disclose the full net worth of the opposing spouse,」開頭, 以 「I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases.

Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx.」結尾。